App Store Optimization (ASO)- Complete Guide

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App Store Optimization (ASO)

This guide is the best on the planet for optimizing app stores. What’s the best part?

I will tell you about the most effective ASO strategies currently in use for Apple Play Store and Google Play Store.

Let’s get to the point: This guide will help you rank your app higher on search results. It also contains the best tools and services available. Let’s get going.

What Is App Store Optimization?

Your customer searches the Playstore for a gaming application. Your app is the first to appear in its search results. He clicks on your app and then downloads it.

This isn’t a pipe dream. App Store Optimization can make it happen.

It is indeed somewhat similar to SEO Guess what?

What is ASO? It is simply the process by which an app ranks among the search results in a play store.

ASO can do more than SEO. It can increase app downloads, audience engagement, Click-through rate (CTR), and ultimately, expose your app.

Why is ASO important?

According to Statista, Google Play Store is the top app store in the first quarter of 2020 with 2.56 million apps. Apple Store is second with 1.85 Million apps.

It’s not your intention to be lost among the 4.41 million apps. This is why optimizing your app for app store stores is so important.

These numbers may seem daunting, but with the right tools and support, you can use ASO to your advantage.

How does App Store Optimization (ASO) work?

ASO is an ongoing process. It optimizes your app’s icons, screenshots, and video by using the correct keywords.

However, ASO goes beyond using keywords to get your app ranked higher.

You need to first understand two factors: metadata and off-metadata.

The developer has complete control over the on-metadata variables, while the off-metadata variables are out of his or her control.

Search is affected by some of these factors, while Conversion Rate is affected by others. The rest have an effect on both.

App Store Optimization Strategies

In this blog, I explained the detailed strategies for Google Play Store and Apple Play Store separately as both of them have different ranking factors.

ASO Strategies for Google Play Store

1. Market Research

Market research is the first and most fundamental step in implementing an ASO strategy.

How do you do it? First, you need to identify your niche. What is your niche? Is it a gaming or habit-tracking app? This will allow you to identify keywords that you want to target later.

You should also ask your competitors who they are. What strategies do they use? You will be able to learn how you can get ahead of them.

2. Find the right keywords

Once you have completed market research and are clear about the market, it’s time to focus on the right keywords.

You need to understand what words people type in the search bar, whether it’s Amazon, Google, Youtube, or App Stores. Ranking higher in search results is possible by choosing the right keyword.

Remember to emphasize the RIGHT KEYWORD. You are likely to fail if you target high-competition keywords when you launch a new app. Instead, focus on Long-tail Keywords. Long-tail keywords are, as their name implies, more specific and longer. They are comparatively lower in search volume but have high conversion rates.

This tool will help you to find the best keywords on Google Play Store and Apple Store. It will even show you which keywords are helping to rank.

3. Choose the right title

The app’s title should include both the brand name as well as the right keywords. The title should be concise, clear, and concise. The title should grab the customer’s attention, and be easy to recall. Google allows up to 50 characters for the app name. You can also add keywords to the title.

Also check about Top Video Marketing Strategies

4. Optimize URL

Your app will rank higher in search results if you include a keyword in your URL.

Before publishing an app, make sure to check the URL package in Google Playstore. You cannot change the app once it is published.

5. Add keyword in Developer Name

Keywords can be added to the developer’s name. This will optimize your app for search.

This app, for example, has the keyword game as its developer name.

6. Write a great short description

According to Google guidelines, you can add up to 80 characters in the short descriptions. This tests your skills and ability to do more with less.

7. Make a description that is click-worthy

Both Search and customers need to see optimized descriptions. Customers should be able to see what the app has to offer. It should be clear formatted (use Emojis) and outline the features and benefits of the app.

Second, optimize the description for search. The search engine crawls the descriptions. There are up to 4000 characters so make sure you include keywords. Keyword stuffing can cause users to be unhappy.

8. Create a Catchy icon

The icon plays a significant role in users’ decision-making process. Make sure your icon is attractive and represents your brand.

These are the requirements to keep in mind:

  • 32-bit PNG
  • Maximum file size:1024KB
  • Dimensions: 512px x 512px

Use A/B Testing Tools to determine the correct icon.

9. Video

Video is a great addition. Users would want to see how the app works before they download it. It is easy to add a video. Simply paste the URL to the Youtube video into the “Promo Video” field. Be aware that you should not use restricted videos and not paste the playlist link.

10. Screenshots

Screenshots allow users to see inside the app. It is responsible for determining the conversion rate. Google allows you to add 8 screenshots, with only 2 being the minimum.

The app screenshots requirements are as follows:

  • Maximum dimension:320px
  • Minimum dimension:3840px
  • JPEG or 24-bit PNG

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