How to Create Rich Schema For Food and Recipe Websites

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Certainly one of the cornerstones of inbound marketing is SEO (search engine optimization). For those who came here and are reading this, then you can find just two assumptions that can be drawn. Firstly, you understand what is SEO and its importance, and secondly, you own a recipe and food website that’s perhaps not getting the best rankings on SERP (Search Engine Results Page)

Is your website not ranking in SERP?

There are lots of causes and one of them is that the absence of utilization of a schema markup. Lots of recipe and food websites do not have any idea about this. In case they do, they are either underutilizing it or never using it correctly.

What is Schema Markup?

Consider schema mark up to be always a vocabulary that is used all across the web to present a universally understood structure identification. They are deployed by search engines to understand and index the content properly. However, unlike meta-tags, the schema is incorporated in the body of your website’s code to automatically highlight particular snippets of text to search engine.

There are a couple of unique types of schema markup including Microdata, RDFa, and JSON LD. Of them, the best option is to make use of JSON LD that’s the preferred markup scheme for all the search engines.

Schema markup helps websites rank better than the ones that haven’t incorporated it. In actuality, in a study conducted by Eminence Marketing Service, it had been found that websites that use schema mark up will rank four places higher than the people which don’t. Data markup is availale in every form of an website including local businesses, book reviews, movies, computer software applications, and food and recipe websites that are supposed to use recipe schema.

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Why Use Recipe Schema?

Let’s consider that you have applied the word “jamun” in one of your recipes. When Google or other search engine crawls your site, how you think that it will differentiate whether it is a recipe into your recipe book or the name of anything else.

On its own, it could not. But, if you apply the schema markup to show the bot that jamun is a recipe, then it will present your recipe in the relevant searches.

For this reason, it is crucial to employ a recipe mark-up that acts as an interpreter between the search engine as well as your website’s content. While employing the mark-up, one thing that you need to do is enter a piece of code so a search engine knows it isn’t the picture or anything else being discussed here and display the results so.

See how Schema Markup Looks

For a movie website it looks like this

<script type=”application/ld+json”>
  “@context”: “”,
  “@type”: “Movie”,
  “name”: “Raju”

For a receipe website it looks like this

<script  type=”application/ld+json”>
  “@context”: “”,
  “@type: “Recipe”,
  “recipeIngridient”: [

What are Rich Snippets?

Rich snippet are serp results given by search engine when anyone does a particular query. Search engine shows the result in multiple form like normal results and rich snippet.

How normal snippet looks like

Rich Schema

Information shown in normal snippet:

  • Url in black color
  • Title in blue color and description in black color which describes the page. This is known as a snippet.
  • But the rich snippet looks somewhat different with some extra information.
Rich Snippet

In this snippet, an image of Jamun, the rating, preparation time, and the number of calories for the recipe are shown. As you can see a rich snippet provides more information as compared to a normal snippet.

How to Create Rich Snippets For your Food Website?

Creating rich snippet requires some additional coding efforts like HTML for some pieces of text. This is what we say as “microdata”

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