Videos have been a key tool in digital marketing. Businesses have begun to use videos to promote their products and services in an engaging way. Videos are so popular that by 2019, they will account for almost 80% of all internet traffic worldwide.
There are some rules that must be followed when it comes down to video marketing. These are the guidelines that every marketer must follow in order to remain competitive and stay ahead of their competition.
We’ve compiled some of the most effective video marketing strategies.
Video Marketing Strategies Used in 2021
Upload Videos with Outstanding Content to YouTube
YouTube is the second-largest platform for entertainment and information. According to statistics, YouTube has more than 600 million users who visit it each month. They watch more than 6 billion hours of videos. This is a staggering number. It’s not enough to have an account. You must post videos regularly for your brand and strive towards creating an identity that resonates well with your customers. You need to think out of the box while planning your video marketing strategies.
Understanding your users online is the first step. What content is most interesting to them? How can you engage with your video among the millions of others? It is crucial to understand what your audience wants and to create content that meets their needs. The organic growth that you will achieve when your viewers react to your videos will be amazing.
Your video is now ready to go online. Will your content capture the search intent of your users? Your content must be optimized so that search engines can index it and show it to relevant users. Video marketing is all about identifying keywords.
This goes beyond creating content that contains the keywords. It also extends to video SEO, where you must optimize metadata with relevant keywords and content. This will ensure that your videos appear at the top of organic search results.
Optimizing the Video Thumbnail
Although the thumbnail of a video is often overlooked, it is an important element that will encourage a visitor to click on your video. People form impressions of the quality and potential problems with a video. Your video should have the best thumbnail to make it compelling.
The image of a smiling person making eye contact with a camera is one of the most popular thumbnails. This thumbnail is more likely to convince people to watch the video.
Also check Advantages and Disadvantages of Social Media
Combination Video and Email Marketing
Email marketing and video go hand in hand. In fact, the mere addition of the word “video” to an email subject line can increase open rates by as high as 19%, click-through rates by as high as 65%, and decrease the number of unsubscribers in the email by 26%. A video thumbnail can also increase engagement. Video marketing campaigns are not only mandatory but also highly recommended.
Create a strong call-to-action
A call-to-action or CTA in common is essential and should not be compromised. Users need CTAs to take them to the next video, landing page, or other information. Ensure that the CTA is clearly visible at the end of each video or attached text. This will encourage the user to engage further with your brand.
Utilization of Third Graphic Judiciously
The third graphic is the content that runs through the video at its bottom. The third graphic must not contain clickable links but should provide a concise summary of the content. Please share the URL of your website, your products, and your USPs. Simple words that are easy to comprehend and understand should be used. The third graphic should not be used to obscure or distract from the message.
Add Share Buttons to Video Player
You can find a lot of videos on social media platforms these days. Most people start their day by checking their social media accounts. This is a great way to see how important social media accounts are. It is important to ensure your videos are easily shared on these social media platforms. Although, it is best to ensure that your videos have a share button. This directs the user to your website from the player. This will increase the views and impact the organic search results. Remember that not all publicity is positive publicity. You should never compromise your brand’s values when creating or sharing content.
Explore Other Platforms
You don’t have to share your video only on YouTube. You can upload to other channels like DailyMotion, Vimeo, or Break. This will help you get more exposure. It is expensive to sign up for Vimeo, but depending on your video’s needs, it may be worthwhile. You can share your videos on multiple blogs and social media platforms. Your video will get more exposure if it is shared more often. This includes more likes, comments, and shares.
Moreover, Twitter allows you to pin tweets to the top of your Twitter feed. Pinning a tweet to the top ensures it doesn’t get lost among the new tweets. This increases engagement and improves conversion rates by over 10X. It is an efficient and free way to increase video views.
Add a transcript
YouTube allows you to upload transcripts, a feature that most people don’t know about. First, create a word document that is based on your video to make a transcript. This will give your video an SEO boost, as the script will likely contain the keywords that will be used in the video.
When it comes to video marketing, virtual reality (or VR) is still a hot trend. It’s engaging and entertaining, and it delivers the brand message clearly. Although there are only a few VR-savvy marketers, the technology continues to expand at an alarming rate.
However, VR can only be used with a headset. To engage and stimulate consumers, you should consider creating interactions and experiences. It can be used creatively to open up new marketing avenues. It can be used at events where customers can take a virtual trip to see how the product feels when worn.
The landscape of video marketing is changing constantly, so this is the conclusion. It is still a crucial part of any company’s marketing strategy if it wants to expand its horizons.
Follow the mentioned video marketing strategies above to increase your search engine rankings for your video.